DL1961 Is the Sustainable Denim Brand That It-Girls Are Gatekeeping
The first time I tried on a pair of jeans from New York-based denim brand DL1961, I immediately felt the difference. Between the ultra-comfy fabric and a fit that felt tailor-made for my 5’2" curves, I was hooked. Once I learned it was an eco-friendly brand, I doubled-down on my excitement. “The apparel industry is one of the most polluting in the world, and DL1961 is on a mission to do things differently,” says founder Maliha Ahmed. Since its 2008 inception, the brand has focused on planet-friendly processes from fiber to finished garments and set the tone for sustainable denim. Ahead, learn more about DL1961's sustainable denim practices straight from Ahmed, plus see a few standout styles to try.